What Is Pay Per Click really?

Pay per click advertising on search engines allows hosts to choose keywords that they would like their site to appear for when a search query is performed. They get to decide how much they are willing to pay each time a person clicks on the search results. The more the hosts are willing to pay per click, the higher their site will appear in the results for the keywords they choose. When it comes to freebies…you can bet that hat and like words will be the keywords.